Geo-targeting Your Website Is a No-brainer (Here's 1 Way to Make It Work)
By Marshall Johnson | Business Marketing Media
Brooklyn, New York 11201

In my nearly fifteen years of working with businesses on their web presence, I have shared many different ways to drive traffic to a website. Among the best is geotargeting county-specific website traffic. For small businesses, it makes sense to target traffic from your local county.

Whenever you are writing a business marketing plan for your small business, your targeted county should be at the top of your priority list. This is because of the "purchasing power" of users from within your county.

Even a candidate for political office can benefit greatly by using this County-specific Domain to reach and influence voters. It provides instant recognition, is easy to remember and uses the great .com extension. Owning it can be a huge benefit to your political campaign!

Although it is feasible to build content around a new website, I want to say the best solution for generating more sales is by posting a redirect to your current website to produce immediate results. When you redirect an address on the Web, you are simply forwarding it to another address on a different domain.

Here's a prime example from the State of Pennsylvania: Put the County-specific Domain in your browser and see how it works. Visitors to are being redirected to where Berkshire Hathaway HomeServices Fox&Roach Realtors is geotargeting traffic in Chester County PA. Posting a redirect on the County-specific Domain works for them, and I know it will work for you too!

When it comes to domains .com is king. Roughly 51.6% of websites use it to capture more visitors. Everyone is familiar with it, so it’s easy to remember, and they’ll also guess that if they don’t know it. Because of a large study done, we know there are thousands of county government users here in the US with .gov and .us websites that use of a redirect to a separate or additional Domain with their county name, two-letter state identifier, and the great .com extension.

In a truly professional manner, Wayne County Commissioners from the State of Pennsylvania uses a redirect link on the County-specific Domain to provide residents and visitors full access to the range of services offered by the county in Wayne County PA instead of just posting this all-important content only on their county website.

For more details on this County-specific Domain visit where you can choose to Buy Now and submit fast and easy. A GoDaddy sales associate will get back to you promptly. It's the best investment you will ever make!

Marshall Johnson

Marshall Johnson is a Partner at Business Marketing Media located in Brooklyn, New York.  He wears many hats, but his primary focus is on working with clients to develop predictable online business growth strategies. He has published numerous articles on the connection between geo-targeting County-specific website traffic and overall business growth. Read the previous published articles in this series: